serina morris | creative director + designer
SERINA MORRIS

World Animal Protection

Art Direction
Advertising
Print
Publication Design
Digital
Direct Mail
Infographics
Information Design
Social Media
Experience Design
Tradeshows

Designed and produced the report, ‘A Close up on cruelty: The harmful impact of wildlife selfies in the Amazon’, revealing the alarming trend of taking selfies with wild animals for Instagram and other social media. The campaign resulted in over 250,000 signatures collected in support of the Wildlife Selfie Code and successfully influenced Instagram to implement an alert system via pop-up warnings for hashtags associated with harmful behavior to animals or the environment.

Client work covers 250+ design projects including advertisements, creation of global branding standards, digital, direct mail, experiential, infographics, information design, merchandise, newsletters, outdoor, posters, publications, reports, social media, tradeshow signage, and more for one the world’s largest global charity brands operating in 15 countries.

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