serina morris | creative director + designer
SERINA MORRIS
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Zumba Cruise

Creative Direction
Experience Design
Digital
Social Media
Print
Merchandise/Apparel
Collateral

Experiential branding of the entire cruise ship for the inaugural Zumba Cruise. With over 180 deliverables, the ship was transformed into the ultimate fitness party paradise! Irresistible photo ops throughout the ship tailor-made for sharing, resulted in the Zumba Cruise having the highest social media engagement of any other Zumba event to date.

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