serina morris | creative director + designer
SERINA MORRIS
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Zumba Moves Party in Pink

Creative Direction
Brand Identity
360° Experiential Campaign
Digital
Social Media
Video
Experiential
Print
Merchandise/Apparel
Collateral

Concept and Art Direction of 360º experiential campaign, Zumba Moves Party in Pink™ (digital, social media, video, experiential, print, merchandise/apparel, collateral). Directed Zumba Moves Party in Pink™ video, starring Zumba creator and co-founder Beto Pérez. Campaign launched at Zumba Annual Convention to 7,000 Zumba instructors for the fastest growing fitness movement in the world and raised $1.9M.

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